Brand Direction / 2024
Lickitty
Where Love Climbs High.
Lickitty is an Australian owned business that curates homes for cats & humans. They redefine cat furniture with luxury cat towers that are thoughtfully designed for feline comfort, style, and wellbeing.
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I developed Lickitty's unique brand identity, including its logo, tagline ("Where love climbs high"), and overall aesthetic. By combining soft, minimal tones like beige, B&W, and a blue accent colour. Combined with modern typography, I created a brand that resonates with both cat lovers and design-conscious audiences.
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I produced engaging content for Lickitty’s online presence, including product images, animations, and promotional materials. This content has been instrumental in attracting customers and collaborators.
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I conceptualized and refined product designs for Lickitty's luxury cat trees. Using 3D modeling and rendering tools, I brought ideas to life with photorealistic visuals that showcased the textures, materials (boucle fabric and real wood), and functionality of each product.
Brand Harmony
Product Line
Social Content Reel
Dive into the highlights of Lickitty’s digital presence! From visually captivating Instagram posts to engaging stories and influencer collaborations, this reel showcases the social content that brought Lickitty’s brand to life.
Looking for more? Follow Lickitty on Instagram and see what’s trending in our world of luxury pet furniture: